The co-marketing platform web portal compiles facts related to UPM Timber’s wood raw material based on the newly released life-cycle assessment analysis. The always up to date platform includes also certificates and other data as well as tools and ready-to-use marketing materials, such as photos and videos. The co-marketing platform will also feature UPM Timber’s Carbon Footprint Calculator, to be released in early 2023. The calculator will help customers and consumers estimate wood raw materials’ environmental impact and how much carbon wood stores.
UPM Timber’s sustainability story is explained also in a new video published on the co-marketing platform. Check out the video to learn how two very similar looking pieces of timber can have a totally different carbon footprints!
– There’s more than meets the eye behind every piece of timber, says Antti Koulumies, Head of UPM Timber. – What makes us different is our promise to always keep Setting the Standard. The co-marketing platform claims this promise: it demonstrates our impact and shows where we go above and beyond.